A holistic Gospel Outreach
When Leading The Way began airing its Arabic dual-language program in the Middle East in 1996, letters from listeners began to pour into our Atlanta headquarters. For many of them it was the first time they had heard the Gospel, and the response was astounding. To accommodate the overwhelming response, Leading The Way began forming strategic partnerships in the region to help with the ever-growing need for individual follow-up.
Since then, our field team network has expanded to include:
Leading The Way's mission is not to make converts, but to make disciples who then make more disciples. We do this by walking alongside our listeners and viewers through every step of their spiritual journey—addressing their spiritual needs, helping them grow in their faith, and equipping them to impact their local communities for Christ. Sometimes it's through face-to-face meetings, and other times it's through phone calls, emails, notes, and a robust social media presence.
Equipped with an intimate knowledge of the culture they are serving, our field team network completes our holistic Gospel outreach—especially in areas of the world where living out the Christian faith is dangerous and even illegal. As field teams engage in ongoing discipleship with our viewers, the global church is growing and multiplying—even in closed countries and remote regions where churches do not exist.
What We Do